I own a small cleaning business. I started it on Local Service Ads.
It was a lot of work to earn very little money. I had to take a lot of calls. Most of my cash went to the cleaners. Most of the rest went to Google.
So I hired a VA. The close rate went down. The price per lead went up. The business went in the red.
The money ran low. I had to fire the VA. I turned off LSA because it wasn't worth the trouble.
So, I did a little SEO research. I found out that case studies were a good way to beat the incumbents, who were mostly using doorway pages. No way I was going to write all that, though.
So, I took a transcript of a conversation with a customer. I asked ChatGPT to write the case study for me. It did a pretty good job.
So, I made an application that would import all my phone calls, text messages, and meeting recordings. It would transcribe them and put them together. And, it would write case studies for me.
And social media posts.
And call summaries.
And blog posts.
All from the conversations I have with my customers.